I am sure all of us have done this at least once. You hear about some new product and immediately check on your phones for the website of the company that sells the product. If its nice and appealing, you may choose to buy the product. If the website doesn't entice you, I am sure you wouldn't prefer to stay on it even for a minute and decide that the product is not great (while in reality, it may be an amazing product). It is imperative for any company, small or big, to have a really alluring and self-explanatory website. So what are the key elements to creating a great website? Ask the following questions and see if you are able to answer each one with utmost clarity and precision.
1. Is there clarity in the purpose of your website?
Who are you? What do you do? What can your audience find on your site? Do you cater to specific need of the society? All of these questions must be clearly answered in your website with simple yet powerful words that highlight your product/service.
2. Does your website strike the correct chord with your target audience?
Stick to simple and effective communication in the language that they prefer. Give them what they exactly need in their style.
3. Is your site capable enough to create a compelling need for your audience to stay longer on it?
Your website must have a good, wait..great value proposition that forces your customers to keep reading through the various elements of your site. Don't let your audience move away from your domain easily.
4. Is your site simple, creative and user-friendly?
Always follow the golden rule of KISS - Keep It Simple Silly. Simplicity is often more appealing than complexity. Add creative and effective elements to your website that navigates the user in a very easy and seamless manner. Avoid broken links, unpleasant color schemes and too many unnecessary links. Align the design with the tone of your business and taste of your audience.
5. Are there enough Call-to-Action (CTA) buttons on each page of your site?
This does not mean that you load each page with CTA buttons, but have apt and effective ones that let your users find what they want at the correct time and place. Incorporate intelligent elements in your design that capture intricacies of user behavior and work favorably for you.
6. Is your website optimized for multi-device usability?
Ensure that your website works equally well across all devices including desktop, tablet and mobile. Additionally, make sure that you test your site on multiple browsers and fix any kind of bugs that you may notice.
7. Is the content on your site static or dynamic?
Keep dynamic content that has the potential to refresh your site frequently. This enables search engine crawlers to automatically find you and list you in their result pages.
8. How long does it take for your site to load on any device?
Page speed is an important aspect that not may developers pay heed to. Your site should load quickly so that viewers don't migrate away from your site due to extended waiting period. Avoid too many heavy components, and if at all those components are necessary, optimize and compress them for optimum user experience.
9. Are you aware of the F-Layout?
User behavior states that a normal human being always reads from left to right and top to bottom. Use this to your advantage and work towards placing your best elements in correct positions that catch your users' attention.
So, have you been able to answer all of the above questions? Go ahead and tick them all off the list!
Website design is an integral part of your business and never should you neglect this aspect. All the best in designing the best website for your business. In case you need to hire a really good website developer, you could look for great options here.
1. Is there clarity in the purpose of your website?
Who are you? What do you do? What can your audience find on your site? Do you cater to specific need of the society? All of these questions must be clearly answered in your website with simple yet powerful words that highlight your product/service.
2. Does your website strike the correct chord with your target audience?
Stick to simple and effective communication in the language that they prefer. Give them what they exactly need in their style.
3. Is your site capable enough to create a compelling need for your audience to stay longer on it?
Your website must have a good, wait..great value proposition that forces your customers to keep reading through the various elements of your site. Don't let your audience move away from your domain easily.
4. Is your site simple, creative and user-friendly?
Always follow the golden rule of KISS - Keep It Simple Silly. Simplicity is often more appealing than complexity. Add creative and effective elements to your website that navigates the user in a very easy and seamless manner. Avoid broken links, unpleasant color schemes and too many unnecessary links. Align the design with the tone of your business and taste of your audience.
5. Are there enough Call-to-Action (CTA) buttons on each page of your site?
This does not mean that you load each page with CTA buttons, but have apt and effective ones that let your users find what they want at the correct time and place. Incorporate intelligent elements in your design that capture intricacies of user behavior and work favorably for you.
6. Is your website optimized for multi-device usability?
Ensure that your website works equally well across all devices including desktop, tablet and mobile. Additionally, make sure that you test your site on multiple browsers and fix any kind of bugs that you may notice.
7. Is the content on your site static or dynamic?
Keep dynamic content that has the potential to refresh your site frequently. This enables search engine crawlers to automatically find you and list you in their result pages.
8. How long does it take for your site to load on any device?
Page speed is an important aspect that not may developers pay heed to. Your site should load quickly so that viewers don't migrate away from your site due to extended waiting period. Avoid too many heavy components, and if at all those components are necessary, optimize and compress them for optimum user experience.
9. Are you aware of the F-Layout?
User behavior states that a normal human being always reads from left to right and top to bottom. Use this to your advantage and work towards placing your best elements in correct positions that catch your users' attention.
So, have you been able to answer all of the above questions? Go ahead and tick them all off the list!
Website design is an integral part of your business and never should you neglect this aspect. All the best in designing the best website for your business. In case you need to hire a really good website developer, you could look for great options here.
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